The Compliance Questions

There are several areas that should be considered when commencing your own campaigns and here at voice-lead-generation we have tried to provide some simple guide-lines as well as offering downloadable files on current rules and legislation for you to study at length, should you choose to do so.

There are several sensible best-practice rules that are obvious but need to be followed:

• Be honest and up-front

• State who you are, where you may be contacted, and make clear the purpose of the contact

• Make the point of the communication clear and do not shroud it in obscurity

• Ensure that the data you are using is TSP verified or has opt-in or soft opt-in status

• Offer clearly an opt out option and ACT upon it if requested, and with good grace

• Don’t mix the purpose of the contact – Is it for the purpose of a survey or an attempt to sell – do not leave yourself wide open to an accusation of misleading the listener

• If calling – control the speed of auto-dialing and MAKE sure you can respond fast enough – one of the biggest No-No’s are silent calls – these can be frightening to the recipient – If your overall call ratio results to 3% or above of silent calls you may be liable to prosecution

• Legislation of say email broadcasts is not designed to make it illegal it is designed to protect the individual and reduce the levels of “Spam”.

• Always include a disclaimer stating the email has been sent to a targeted business user base as part of a one-time only broadcast

• Ensure your email content is specific to the businesses you are emailing and not aimed at their employees

• Ensuring your product/service is targeted on a B2B (Business to Business) level and not B2C (Business to Consumer) is the key.

• Never spoof your IP address or falsify sender details – this is fraudulent

Downloads

Direct Marketing Code of Practice

Direct Marketing - A Guide for Businesses

Guidance for marketers on the Privacy and Electronic Communications - Part 1: Marketing by Electronic Means

Guidance on the Privacy and Electronic Communications - Part 2: Security, confidentiality, traffic and location data, itemised billing, CLI and directories

Unsolicited Marketing Media Factsheet

Statement of policy on the persistent misuse of an electronic communications network or service