Statistics

What are the benefits?

Listed below are some of the ways by which Voice Lead Generation can offer significant benefits to you and your organisation:

  • Far more cost-effective than traditional marketing methods.
  • Faster delivery - your message out to hundreds of thousands of people the same day the message is recorded.
  • Instant feed-back. Change the message almost instantly and measure the response difference – immediately – not at the campaign-end like traditional methods.
  • You don't need to spend a fortune on telesales operatives manually cold-calling your customers.
  • One of the highest response rates compared with other forms of communication.
  • Take the easy and effective option - let your customers phone you
  • Be rewarded with a clean database. Full reporting shows you which phone numbers are not valid.

How do we measure the success of our voice-lead-generation campaign?
Just like stats on a web campaign it is vital to understand what people saw, where they entered, where they left and how long they stayed. Valid information is your instant measure of success.  

The Voice Lead Generation system gives detailed reports to you after each campaign. For each customer called, you will be able to see exactly what happened –

  • Was the call answered?
  • If YES, how long did they listen?
  • What level of interest was displayed?
  • Was the call-back button pressed?
  • Did they press the button to be hot-key transferred?
  • Did they ask to opt-out?
  • What was the result of the hot-key transfer?

Understanding what happens, gives you the chance to change the message, to change the tone, and manipulate the response – fast and effectively 

Traditional marketing method comparisons
Paper-based marketing is often inefficient and ineffective.
Website marketing is difficult to target and you have little control of who sees the message – demographic distribution and targeting is almost impossible
Door campaigns can be expensive, difficult to manage and time restrictive
The average cost of a mail shot is around 60p per item, and response rates are minimal (around 1%) without expensive follow-up campaigns.
In contrast, voice broadcasts are much more cost-effective, have a much faster delivery rate (within seconds of you sending it), and frequently get a response of between 2.5% and 5%.

Want to know more?
Complete the simple contact form below or call 0845 868 0985 TODAY and transform the way you do business